Category: Marketing

Nike NFL Uniform Overhaul: Dolphins, Jaguars, And Vikings Getting New Duds.

glovesThe Jaguars dropped the ball again, but not in terms of design. Nike hit out of the park with all three makeovers. But Jacksonville media happened to spoil the debuts of the Dolphins and Vikings new uniforms while taking pictures of theirs at Nike headquarters. The Dolphins were to debut their new look to the masses tomorrow and the Vikings on Thursday. The makeovers come a season after Nike assumed the NFL apparel deal and the changes are drastic. The NFL Nike Elite 51  is cutting edge, in terms of the technology included to help and maintain performance. Last season the Seahawks were the only team to give Nike permission to redesign their uniform sets and they looked good cruising to an 11 win season and a trip to the NFC Divisional round. The redesign for the Jaguars is a step in the right direction for new ownership. Shad Kahn is making efforts to make a brand out of the Jaguars, something previous owners did little of. Plans to play in London for the next 4 years have the Jaguars in position to become “London’s first NFL team.” They may not win, but at least they will look good losing.  Once more photos and better images come out for the Dolphins and Vikings, I will do a comparison of each team to last years uniforms. Stay tuned.

viks

jags

dolphins

Advertisements

Master’s Weekend: A Tradition Unlike Any Other.

Augusta_No_16

The Masters is the American golf tournament. It is the epitome of the elitism that comes with the great game of golf. The tournament signifies the start of spring, warmth, and Tiger’s quest for redemption. The coverage will be split between ESPN on Thursday and Friday, and CBS on Saturday and Sunday. After years of controversy-focused coverage at Augusta, from the lack of female members to the sex-filled controversy of Tiger’s private life, the focus is back on golf. Tiger has reclaimed his number-one spot in the World-Golf rankings. And is putting better than he has in a long time, currently ranked 2nd on the PGA tour. Being the odds on favorite, Tiger has the pressure he thrives on and looks to be playing well enough to capitalize on a 5th green jacket.

The Swing of Nike Golf.

Nike Golf was built by Tiger Woods. The man was the face of the company and did nothing but win for them. Nike created a whole new division off of the mans talent.  He first won in their clothing, and starting in 2001 they started making clubs, so he pitched those, too. He helped Nike gain clout by winning with their clubs, which many thought were inferior to the competitors. Now those same questions are being brought up by Nike’s newest “pitch”-man, Rory McIlroy. Rory insists his struggles with the clubs are over, but after a fall from the number 1 ranking and a mediocre open to the season, one has to wonder. Nike Golf now has two of the best players in the world, and has them looking good. They even thought Tiger had enough “club” to wear Air Force Ones in the Champions Locker-room.

 

Warriors debut new uniforms in win against the Spurs.

Warriors debut new uniforms in win against the Spurs.

Mustard. Thats all I could think of. The pinstripe shorts did not help, but the new short-sleeved tops made their debut for the Warriors tonight as they pulled out an overtime victory against the Spurs. Jarrett Jack must like mustard on his hot dog because he went off in the yellow duds. He notched 30 points of 50% shooting along with 10 dimes. He also closed out the game with a dagger in the waining seconds. Check out this quick recap of the game via NBA.com.

The jerseys are a new Adidas effort to produce a lighter, new look for the modern player (and sell more for street-wear, let’s be honest). It seems to be an effort to move the uniforms into the direction of soccer kits. With advertisement space soon to come on the uniforms, the new cut of uniform is an effort to make more room for companies (literally). Nike experimented with long sleeve uniform options in their system of dress collection offered to select “elite” schools a few years ago. With the prices advertising is fetching in the Champions Leagues and lower is eye catching with Qatar Foundation recently reaching a 125 million euro for a 5 year deal with powerhouse Barcelona FC. The details of advertising on NBA uniforms have not yet been worked out, but one can imagine the prices some of the bigger market teams could fetch on the open market. Companies will line up to put their logo on millions of Americans each year. Until then the Warriors players had nothing negative to say about the tops and their performance. The shorts on the other hand